What is HPP?
HPP (High Pressure Processing) is a modern, innovative technology that allows us to keep juices fresh, pure, and safe—without heat treatment and without added preservatives.
After the juices are bottled, they are placed in a specialized machine where they are treated with high pressure using cold water (up to 6000 bar). The pressure is applied evenly from all sides and effectively neutralizes unwanted microorganisms without significantly altering the structure of the product.
The result is so-called “cold pasteurization”—a method that preserves the natural taste, freshness, and valuable nutrients of the juices to the greatest extent possible.
Why HPP?
- Preserve the true taste of the fruits
- No added preservatives
- Longer shelf life
- Retained vitamins and nutritional value
- Fresh product, without heat treatment
Juice bottles are stacked into the container
They are pressed with a cold water pressure of 6000 bars
In a few minutes, the pressure kills pathogens and spoilage microorganisms
Pasteurized juices are ready to use and can last up to 10 times longer
Fruits + HPP = long life
High hydrostatic pressure pasteurization is widely used in the food industry but is particularly suitable for fruit and vegetable juices. Cold pressing allows us to preserve all the nutrients, vitamins, minerals, probiotics, enzymes, and antioxidants while protecting the fruits from rapid spoilage, rotting, or darkening. With HPP, we have the original taste, texture, and beneficial nutrients of freshly squeezed juice, but we can store it in the refrigerator much longer without spoiling or losing its nutritional value. We do not use heat (which kills both harmful and beneficial substances), and we do not add preservatives and chemicals. Only cold water with high pressure, that’s it.
What is better than HPP?
Drinking raw, squeezed-on-the-moment juices, of course. But when was the last time you made pomegranate and mandarin fresh at home? And how long does it take to squeeze a healthy mix of carrots, apples, and tangerines? HPP pasteurization is a fast, safe, and affordable way to easily indulge in that pure taste of nature without wasting our precious time. And without consuming any preservatives and enhancers along the way. That’s why we say Raw Brani is all taste, no secrets.
Preserves vitamins and healthy nutrients
Guarantees taste, quality and food safety
Kills pathogens and harmful bacteria